The greatest gift you can plan.

Your music, your wishes, your story. By planning ahead you give the people you love something priceless: clarity, comfort, and one less worry when it matters most.

How It Works

Planning a funeral from home
  1. Planning Ahead

    Get step-by-step guidance to create your basic plan in 10 minutes. No pressure to add more until you're ready. If you're ever stuck, ask April.

  2. Accessible Wishes

    Give your loved ones access to your plan. When the time comes, they’ll go to their "trusted contact" account and receive helpful guidance on how to carry out your wishes.

Coming Soon
Plan Activation

Coming soon — BlueButterfly will help your loved ones turn your wishes into a checklist, then guide and assist them through arranging and ordering what they need.

Every detail, in one place.

add the rest when ready

Nine things, one plan.
Whether you're planning ahead or handling today, it's the same place. Choose meaningful music, capture your life story, upload cherished photos, set up the memorial page — each detail shaped in a way that feels true to you.

  • Your funeral service

    Your funeral service

  • Your location & logistics

    Your location & logistics

  • Your memory photos

    Your memory photos

  • Your music selection

    Your music selection

  • Your key people to notify

    Your key people to notify

  • Your legacy gifts

    Your legacy gifts

  • Your memorial page

    Your memorial page

  • Your invitations & RSVPs

    Your invitations & RSVPs

  • Your funeral checklist

    Your funeral checklist

Peace Of Mind For YouAnd Your Family.

A family together at home

There's no perfect moment to start — but there is the comfort of knowing your wishes are documented and ready.

  • Spare your loved ones the guesswork.
  • Protect your family from conflict and unexpected costs.
  • Rest easy knowing your wishes will be honored.
I expected it to be heavy and sad. It wasn't. It actually felt good to make these decisions for myself, on my own terms.
Diane T.Chesapeake, VA
The plan builder on a laptopApril, the planning assistant

No computer skills required.

An Intuitive Experience Designed For Anyone.

Whether you follow a faith tradition, a cultural ritual, or simply your own values —

BlueButterfly guides you to make your entire end of life plan on your own terms, at your own pace. AI is available when you need it, always ready to answer questions and keep things feeling manageable. Never in the way when you don't.

  • BlueButterfly binder cover
  • BlueButterfly binder open
  • BlueButterfly binder spine

Let Your BinderHold Your Story.

BlueButterfly binder openComing Soon

Like a box or notebook, but always with you — BlueButterfly keeps your wishes organized, secure, easy to update, and simple to share when you're ready.

Simple, transparent pricing

Because planning ahead shouldn't be complicated — or expensive.

  • START YOUR JOURNEY

    Begin documenting your wishes, and see how it feels.

    Free

    • Religious & Spiritual Preferences
    • Physical Being (burial/cremation)
    • Unlimited updates & changes
    • 24/7 access from any device
    Start Free

    No credit card required.

  • EVERYTHING YOU NEED

    Get full access for $59.99 and then $12/year, starting year 2.

    Most popular

    $59.99

    • All Features From Free Plan
    • Funeral Service Preferences
    • Location & Logistics
    • Music Selection
    • Key People To Notify
    • Memory Photos to Upload
    • Legacy Gift Instructions
    • Unlimited Letters To Loved Ones
    • Custom Obituary Builder
    • Funeral Budget Planner
    • Important Notes & Instructions

    Secure checkout.

  • Double Plan (2 accounts)

    Accounts for yourself, and 1 other loved one. Then $12/year per added account, starting year 2.

    $100$119.98

    • All Features From Free Plan
    • Funeral Service Preferences
    • Location & Logistics
    • Music Selection
    • Key People To Notify
    • Memory Photos to Upload
    • Legacy Gift Instructions
    • Unlimited Letters To Loved Ones
    • Custom Obituary Builder
    • Funeral Budget Planner
    • Important Notes & Instructions

    Secure checkout.

  • Family Plan (4 accounts)

    Accounts for yourself and 3 other loved ones. Then $12/year per added account, starting year 2.

    $180$239.96

    • All Features From Free Plan
    • Funeral Service Preferences
    • Location & Logistics
    • Music Selection
    • Key People To Notify
    • Memory Photos to Upload
    • Legacy Gift Instructions
    • Unlimited Letters To Loved Ones
    • Custom Obituary Builder
    • Funeral Budget Planner
    • Important Notes & Instructions

    Secure checkout.

A customer who planned ahead
Truly the best gift I made to myself and my children for the coming years.

Your QuestionsAnswered.

Start free with your basic wishes — religious preferences and burial choices. When you're ready for everything else (service details, letters to loved ones, gifts for loved ones), it's a one-time $59.99. Think of it as less than a nice dinner out for complete peace of mind.