Pre-planning, funeral support, and memorial gifts, all in one place.
Whatever brought you here, we're glad you found us. BlueButterfly is a calm, trusted place for you and the people you love, however you need us today.
Put your wishes into words
Make the decisions now, so the people you love never have to guess. A quiet gift of clarity, written in your own words.
At your own pace
Answer a few gentle questions
Your funeral preferences, final wishes, and instructions. Nothing has to be finished in one sitting.
Add what matters to you
Music, readings, photos, and letters to the people you love, all in one secure place.
Share it with your family
Choose exactly who can see your plan, and when they can see it.
A clear next step, whenever you need it
You don't have to know what to do right now. We'll walk you through it, one step at a time, day or night.
One step at a time
Tell us what's happening
Answer a few simple questions, any time, day or night. There's no wrong place to start.
Understand your options
Clear guidance on burial or cremation, working with a funeral home, and what it may cost.
Put your plan into action
Our AI assistant helps with the paperwork, calls, and details that come next.
Bring people together, wherever they are
A place to gather, share memories, and celebrate a life, even when family is far apart.
Ready in minutes
Create the page
Add photos, videos, and the story you want to share. It only takes a few minutes.
Share the service details
Post the date and place, send invitations, and track RSVPs in the guest book.
Gather, in person or online
Live stream the service, or let our concierge help produce a fully virtual funeral.
Say what words can't
When words fall short, a small gesture tells them you're thinking of them. No account needed.
Sent with care
Choose a gift
Sympathy flowers, keepsakes, photo gifts, or something for a beloved pet.
Add a personal note
Every order ships with a message written in your own words.
We deliver it to the family
Sent straight to their door, with care and no account required.
A few ways to send comfort
Why families choose BlueButterfly
Private by design
Your plan and your family's information stay encrypted, and visible only to who you choose.
Real people, not just software
A concierge is available to help with memorial pages and virtual services.
No pressure, ever
Save a plan half finished. Come back whenever you're ready, at no cost to start.
One family of services
BlueButterfly now brings together what were previously When I Go and Loving Ark, in one place.
You don't have to figure this out alone.
Start free, at your own pace. Whether you're planning ahead or supporting a family today, BlueButterfly is here, calm, clear, and ready when you are.
You don't have to figure this out alone.
Start free, at your own pace. Whether you're planning ahead or supporting a family today, BlueButterfly is here, calm, clear, and ready when you are.